A little while ago it was announced that Starbucks would begin to distribute iTunes ‘song of the day’ cards. They estimate about 1.5 million cards will be distributed each day, ideally in 10 000 locations.

They say each card will entitle the holder to one free single from iTunes (who wants to bet they’ll have Bob Dylan in there?)

I’m just a little sus about this one. You only need to check out the video on the blog site (about iPod touch) to see a miniscule number of Starbucks cafes will be carrying them. Also, I’m a bit peeved about not being able to choose which artist I want to download the song from.

What do you guys think about this? Are you going to race off to Starbucks and download the ‘song of the day’? 

Do you think it will make their coffee taste better?

I think you do have to purchase some coffee or some type of product of any sort to get a card. Same goes with using their Wi-Fi. You have to buy something to get access. Plus, you look like an idiot if you randomly just go in with your iPhone or laptop without buying anything and sit down and start using their service.

Well, I think they have access numbers with each purchase now so if you don't buy, no code for wi-fi.

I think that it is a wise business choice for them to do this and offer those songs available. Cross promotion is a way to get people into your stores that might not have already been customers. As you will notice there are a lot of business meetings conducted at Starbucks, there this is no surprise.